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Recount the stories of craftsmen with a passion for beauty and sophistication, taste and creativity.
Transmit the profound values of our Tuscan lands to new generations.
The beauty of our creations is designed based on our values, realised with our very own hands and exported thanks to our tenacity. Art, culture and architecture of our tradition guide us. This is our Tuscany. This is our mission.
The collective showroom
An exhibition space has also been designed for this edition that places in the protagonists’ spotlight the artisans themselves. The protagonists are the men, the history, the knowledge and the wisdom of creating. Their hands, strength and the material are their instruments.
Inspired by the very nature of the subject dealt with this year, our aim is to overcome those limitations that a simple exhibition imposes.
For La Casa del III Millennio 2014, a set-up will be organised that aims to look beyond the object and to reveal the history and the people behind it.
Craftsmen have chosen to exhibit their own product that represents the culture of “know-how”, revealing the process of craft production, beyond the choices of the object design. All this will take place within a space organised as a collective showroom where beyond the exhibition moment the craftsmen will meet customer groups. The venue will also be open for special events for reflection and discussion. All this within a prestigious architectural setting.