The finishes and materials of all Aurora products are inspired by nature and the territory they belong to.
The land, materials, colors and flavors of Tuscany are reflected in the style of all our kitchens.
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The finishes and materials of all Aurora products are inspired by nature and the territory they belong to. The land, materials, colors and flavors of Tuscany are reflected in the style of all our kitchens.
The respect for our hills, our parks, marine reserves yet untouched, leads us to a strong attachment to the world around us. For these reasons, the environmental sustainability of products is the basis of our research.
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Today Aurora’s successful range of products has typical connotations such as “STYLED & MADE IN TUSCANY” in two stylistic areas: MODERN DESIGN and CONTEMPORARY COUNTRY.
MATERIALS AND DESIGN
THE DESIGN COMBINED WITH NATURE: A WONDERFUL UNION
TUSCAN NATURE AND MATERIALS: OUR SOURCE OF INSPIRATION
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We have got dirty hands, hands that draw, hands that scribble, sweating hands. But above all, we have hands that have always created beautiful things.
Beauty is everywhere around us in Tuscany. The art, culture, architecture and the Tuscan tradition are a continued source of inspiration for our products. The search for beauty is always our starting point.
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Aurora Cucine Staff
Instead of word, we want to give you some numbers.
1947-2015
68 age of the Company
48 average age of the staff
25 average years working in the company
23 age when we started working here
3 generations – one after the other – at the guidance of the Company
36 average age of the third generation
A very old company with a very young soul.
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Your company is a family company, and you are very proud of it, isn’t it?
Many say that our company can be considered one of the few rare cases that still exist in the Italian industry of family businesses, now in the third generation. We speak then of grandfathers, fathers and sons. In fact, the story of AURORA overcomes 60 years.
So many years of work in craft industry, so many different experiences. When it all started exactly?
In 1947. Mr Calamassi, Mr. Grassini and Mr. Verdiani, grandfathers of the current members of the third generation recently joined in the company, created Aurora as a manufacturing of metal furnitures.
Aurora first generation
The birth and the immediate development of the company occurred in Poggibonsi, a small farming town in the heart of Tuscany, more or less in the decade 1950-1960, period known in our region under the name of “economic miracle”. More than an economic miracle it was a real transformation of the town, which passed rapidly from an agricultural to an industrial center.
Two Aurora’s kitchens, 1950s – 1960s
From a little town in Tuscany came out many important experiences in creativity and production, and your company shone more than others.
It was a wonderful process that made Poggibonsi, destroyed and devastated by war, a center of growing activities, commerce and trade. It was during this industral “sunrise”( in fact, aurora means sunrise in English), that the company specialized in the manufacturing of modular kitchen cabinetry differentiating itself from the other companies for the creation of high quality and aesthetically superior products.
And then, what happened?
In the 80’s is the first generational change: the sons of the three partners joined the company. Those values of beauty, quality, attachment to the territory they belonged, were transmitted from father to son. The new generation, inspired by the youthful energy of those who assume a new responsibility, initiated the most flourishing period of the company, which will soon be recognized as a leader in the ceramic and sanitary Italian industry for the production of tiled Tuscan kitchens.
Aurora second generation
And then another generation came. Is it right?
Yes, between 2002 and 2008, the third generation joined the company.
Did they found an appropriate role in the company?
Yes, they did. Each son took strategic positions in the company, aware of the importance and value of their work that represents the final link in a chain built up over time on sacrifice, affection and cooperation. A strong chain, which does not break for more than 60 years
Aurora third generation
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From La Casa del Terzo Millennio project, the efforts of 12 brave companies and CNA Prato comes Tuscany Handicraft Experience:
a new and modern concept of products and handicraft.
A storehouse of ideas, comments, contributions and discussions, able to stimulate creativity and innovation capacity.
“Craftsmanship is innovation in progress.
Elegance is a virtue.
Every object has a past, and tells about a person, a tradition.
Build your future on our past.
From our hands, beauty in your homes.
We never changed our attention to quality, we changed the language we use to communicate.
The benefits to technology with the soundness of experience.
Our creativity, our success.
A new and innovative way of exporting our art around the world.
Our hands recount the beauty of our land.
Tuscany, our single source of inspiration.
Our future together.”
The beauty of our creations is designed based on our values, realized with our very own hands and exported thanks to our tenacity. Art, culture and architecture of our tradition guide us. This is our Tuscany. This is our mission.